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December 2015 Growth Report

This is my sixth growth report on OliverKenyon.com. I use these reports to share my progress updates from both a business and a personal point of view. You can view my previous reports here.

There are several reasons I do these monthly reports, but the main reason is so that I’m publicly accountable for everything I do. The way I see it is if I put my report out there to the world wide web then I really have no place to hide. This, to me, is one of the biggest motivators that will enable me to be highly determined to become a hugely successful entrepreneur. I literally have no place to hide!

Another reason I want to do these reports is because I’d like to think that one day I can sit back and read through the journey I took, and the ups and downs it took me to make it.

Lastly, I want to inspire! A huge catalyst for creating this blog was to inspire others into the entrepreneurial route of life. I was just a normal guy from a normal family who worked every hour under the sun as a chef in an Italian restaurant up until a few years ago, but hey, enough about me. Let’s get into the good stuff!

What I Have Done in December

December was possibly the busiest month of the year for me on a personal level. Understandably, things start to slow down in business around the holiday season and personal lives take over, so I made a conscious decision this year to wind down and have a little time to enjoy life instead of constantly working around the clock.

I made sure I saw all those who mean something to me at least once over the festive period, including friends returning to our town from abroad, family, and business partners.

We also made HUGE progress with “Project P” that I let you know about last month. Things will become clearer in the next few months but we had confirmation on our private investment and partnership and are now doing the proper due diligence and work with accountants and solicitors to cement the deal and new startup. If you remember, Andy and I locked ourselves away for a whole 24 hours without any communication in a previous month in order to thrash out our business plan, and we plan to do the same next week in order to devote some time to planning the build and operations of “Project P”.

Aside from that, it was business as usual, but I had several standouts with FixForums and Lovecars, which I will divulge below!

Lovecars

As you may have read here, we recently launched the pre-launch competition of Lovecars.com.

None of us in the team really knew how it would perform, as we’ve never done a competition like this before. We put a lot of time and money on the line in building the competition and marketing it, not to mention the funds raised for the Fiat 500 we’re giving away.

Well, I’m delighted and hugely excited to say that so far, so good!

We’re very, very, very happy and encouraged by the thousands of people who have signed up and participated in the competition. We can now go to market knowing we already have over one million followers on our social network accounts and thousands of members already signed up, all before we’ve even launched.

The competition ends in a few days, but we’ve got a few little surprises in store.

In other news, I had to share with all car fans this short video of my partner Paul impersonating the classic “You Shall Not Pass!” video in his VW Jetta rental car. The video went somewhat “viral” and ended up receiving lots of shares and likes, which resulted in plenty of sign-ups.

We also managed to cram a Christmas outing into our busy schedules for the local Lovecars team. We all enjoyed a great night out in Bristol visiting some lovely bars in Clifton, and then relishing some fine dining followed by a secret cocktail bar that was accessible through invite only.

lovecarschristmasshadow

It was a great way to reward the team and end the year in style and celebrations.

FixForums

December focused heavily on AffiliateFix.

My good friend and colleague William Souza contacted me several months back to inform me of his new product CPAEvolution 2.0. Now, as you may have read in this post about how I promote private affiliate offers from time to time when the right product comes along, I got on board.

CPAEvolution was a product that would 100% help my members in 2016 and was also a great opportunity for me to win/generate some income at the end of the year, so it was a perfect fit.

I approached this launch far more seriously than any program I have ever promoted because I truly believed in it and believed it would help my members. Also, it gave me the opportunity to work hand in hand with William on a product launch, which would be first-hand experience I can use in 2016 with several of our business models.

I did things very strategically, and I will write a post this month about how I made sure I dominated the leaderboard in sales, but you can see a snapshot of my results below:

cpaevolutionshadow

I managed to win the pre-sales competition, bagging a cool $3000, and also finish in the top 3 as the highest placed single entrant, earning me another $2000 bonus.

The difference between most affiliates and me is that every penny will remain in the FixForums Ltd company in order to grow our brand and portfolio, as well as make our forums the best they can possibly be in 2016.

I also wanted to give back even more in December, so I announced that I would be selling AffiliateFix clothing in partnership with Teespring and that every penny raised would go to Cancer Research UK. (You can see how to set up a Teespring campaign in this post here).

I also wanted to raise more money by stating that, for every picture I received of someone wearing the clothing, I would donate a further $10 to charity.

I want to give a shout-out to everyone who bought a hoody and raised over $500 for charity and a special shout-out to AdsBridge, WOWTrk, and my friend Attila from IamAttila.com who all purchased multiple items for their entire teams to help out the good cause. Stay tuned for pictures and further donations!

Speaking of Attila, I just got the amazing news that he has agreed to participate in the profound “Ask the Expert Week” on AffiliateFix, so stay tuned for that in January. We’re also going to try and get these going on in EntrepreneurFix this month and are in talks with several big entrepreneurs that anyone would love to grill!

Let’s crunch some stats:

AffiliateFix:

  • Members: 29,325 (27,002 last month)
  • Posts: 104,740 (99,945 last month)
  • Active Members: 8344 (7539 last month)
  • Facebook: 4888 (4652 last month)
  • Twitter: 2054 (2023 last month)

EntrepreneurFix:

  • Members: 1814 (1299 last month)
  • Posts: 9024 (7039 last month)
  • Active Members: 1619 (719 last month)
  • Facebook: 6354 (6201 last month)
  • Twitter: 222 (215 last month)

WebsiteFix:

  • Members: 38,429 (38,190 last month)
  • Posts: 130,106 (129,323 last month)
  • Active Members: 867 (1178 last month)
  • Facebook: 10 (8 last month)
  • Twitter: 4 (3 last month)

Landing Page Guys

We saw a big shift in favour of the agencies in December for Landing Page Guys.

Normally, our workload is split between around 60% companies and agencies and 40% affiliates and one or two-man operations, but this month we saw a huge rise in the agencies.

Due to the holiday period, we had lots of our fitness and health agencies/advertisers come to us with big projects in order to get ready for the busiest period of the year.

We spent most of December working on muscle/fitness and health direct response pages. We also found ourselves with a mass influx of Limelight CRM integrations, as all the big networks and advertisers rushed to get their pages ready for the new year.

landingpageguysshadow

Our team, therefore, worked mostly through Christmas in order to get caught up, and we even had to turn away some new clients towards the end of the year. We’ve now caught up, and I expect January to be a very busy period getting pages ready for the New Year’s resolutions, etc.

OliverKenyon.com

I FAILED!

Ok, I admit it. For the first time since I launched my blog in June with this post, I failed to stick to my 4 blog posts a month minimum.

Admittedly, this month was crazy busy with all of the above and extra personal commitments, but I’m still frustrated with myself. Even so, that is a good thing, and that is why I write these recaps – to know where I should and shouldn’t be focusing.

I did however mange to write the following posts:

One noticeable addition to my blog this month is the “Featured On” logos you see in the footer of every page. I had mixed feelings about putting the logos on the site as I sometimes question whether they are a “cheesy” addition, but you know what, I’m actually SUPER proud that I’ve been featured on Entrepreneur, Forbes, and FoxNews.

It’s more of a reminder to me about how far I’ve come in such a short space of time.

I started talking with Attila this month, and it turns out he’s a REALLY awesome and nice guy. We had many light conversations over Skype about life and work, and after he asked more about me, I pointed him in the way of my about page as it’s an easy way to share my story with people. The first thing he said was “I don’t like it”, and the reason was because of this line here: “there’s nothing special about me or my background”.

attilashadow

Attila’s argument was that yes, in fact, there IS something special about me due to “what I have so far achieved”, and I guess – although sometimes I’m mostly in denial about success until I really achieve my goals – he was right. These logos in the footer of my site are a reminder that I am in fact doing something right!

I plan to get back to my routine this month after the madness quiets down and hope to give you some good content on my blog.

Personal

I mentioned above it’s been a mad month personally.

I won’t mention everything, but a few highlights were visiting Oakhampton Manor House with Josie, her Dad and brother for our annual getaway. It’s a great place to relax and participate in loads of sport, eating, and drinking.

christmasshadow

I also enjoyed a GREAT Christmas this year with my family, and my Dad and I managed to cook a right feast for everyone this year. We started with a choice of either a traditional prawn cocktail or a pear and goat’s cheese salad, followed by turkey with all the trimmings, and then a medley of desserts.

We were also joined by my Aunty, Uncle, and Grandmother this year, which was a nice treat. I managed to actually stay OFF my computer for about 2 whole days, which I probably haven’t done in 4 years!

Christmas was followed by a great few nights away for New Year’s.

Josie, Dennis, and I were joined by my business partner and great friend Andy, his wife, and their dog in a little cottage on a farm near Droitwich. Most people overhype New Year and end up spending lots of money on pretty much the same thing/night you do every weekend, so I just love to get away from it all. As sad as it sounds, we’re all big Harry Potter fans so we spent some time and effort throwing a HP themed New Year’s party for the 4 of us and our dogs, which featured drinking games, Quidditch beer pong, and champagne in the hot tub to see the new year in!

newyearshadow

Fitness took a BIG HIT in December due to an injury I sustained from overdoing the running. I managed to twist/aggravate my knee/hamstring whilst out on a run, which resulted in me not doing any exercise for 3 weeks.

I feel disgusting not doing anything especially when I’ve eaten and drank so much, as we all do over the festive period. Fitness is something that bothers me, and as you probably know, I’m a HUGE believer in if something bothers you or you’re not good at something, pay someone else to do it! So starting with a consultation tomorrow, I’m starting with a personal trainer who I hope will get me even more in shape and also take care of my meal plans, etc.

This month is all about getting back on the fitness train and trying to achieve my personal goals alongside my new PT.

I’ll be posting results from month to month and will cover in a blog post. However, I won’t be running as much so I won’t be posting running stats unless I break my distance or time records, which I still hope to do.

January for me is all about getting back into my business and personal routines and planning in order to make sure 2016 is my biggest one yet.

What do you have planned for 2016?

Let me know below!

Happy New Year guys!

Lets get it!….

Thanks for reading!

Please share and leave your comments below!

Other Posts

  • TJ Tutor

    This is an incredible post Oliver. You have demonstrated such an awesome dedication to your goals and the results speak for themselves. You are a great role model for those coming up through the ranks of our industry.

    I wish that Karen and I had been able to come over the pond and share so much of this with all of you. Our holiday thoughts included all of you and we hope this year is more magnificent for all of you than all the years that precede it.

    • Thanks @tjtutor:disqus and thanks for EVERYTHING you continue to do for our companies. It’s an honour to be a friend of yours and to have you on our team. I hope we can meet very soon!

  • sam militello

    GREAT JOB OLIVER. You have clearly shown lots of dedication to all. I hope your business keeps thriving and turns out to be the next chipotle but better. I hope you had a great holiday family/friend wise as well as business wise. keep up the good work and you will continue to grow more and more successful through the years to come. 🙂

    • Thank you @sam_militello:disqus, i appreciate your feedback and kind words.

  • Meg

    It is amazing that you have found a medium between business, and personal life. Your blog is inspirational and, in my opinion, opens the world up to other situations and ways of life. Very inspiring, and I will certainly be reading on here more often!

    • Thank you @disqus_QjjpWE8PUe:disqus, very glad to gain another follower.

  • Tony

    I really loved this report. You really have a great way of writing it. I love seeing other people’s business grow.

    • Thanks @disqus_vbWHiqMp6N:disqus, I really appreciate your kind words.

  • draxos

    i must say that your determination also motivates me in my questio to become and successfull buisness man one day

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